Sam Moeller

Director of Communications

Sam helps HR&A tell its story — guiding our communications strategy to support intentional growth and advance our mission.

Sam brings over a decade of experience working with professional services firms to develop compelling messaging, strong visual identity, and effective marketing and communications strategies. Prior to joining HR&A, she managed Marketing and Communications Teams for architectural firms Bohlin Cywinski Jackson and WRNS Studio, stewarding the organizations through significant business transitions via strategic planning and thoughtful brand development. In these roles, as well as others with professional service firms like LaunchSquad and Forell/Elsesser Engineers, Sam helped create brand standards, refreshed websites, marketing collateral libraries, and editorial calendars to support recruitment and business development.

Sam’s professional career is bolstered by her personal art practice and volunteer work with arts organizations like the Industrial Arts Workshop in Pittsburgh and the Museum of Craft and Design in San Francisco. Her art practice often incorporates photography and written narrative to explore themes like empathy, identity, and our relationship with the natural world.

Sam holds a Masters in Design from the Glasgow School of Art and a Bachelors in English from UCLA.